If it works, it’s Obsolete
CBC TV – Take 30 (Program) – McLuhan predicts ‘world connectivity’ 1965
Marshall McLuhan on the media
Quotations are copyright © 1986, McLuhan Associates, Ltd.
- The story of modern America begins With the discovery of the white man by The Indians.
- Only puny secrets need protection. Big discoveries are protected by public incredulity.
- Whereas convictions depend on speed-ups, justice requires delay.
- The nature of people demands that most of them be engaged in the most frivolous possible activities—like making money.
- With telephone and TV it is not so much the message as the sender that is “sent.”
- Money is the poor man’s credit card.
- We look at the present through a rear-view mirror. We march backwards into the future.
- Spaceship earth is still operated by railway conductors, just as NASA is managed by men with Newtonian goals.
- Invention is the mother of necessities.
- You mean my whole fallacy’s wrong?
- Mud sometimes gives the illusion of depth.
- The car has become the carapace, the protective and aggressive shell, of urban and suburban man.
- Why is it so easy to acquire the solutions of past problems and so difficult to solve current ones?
- The trouble with a cheap, specialized education is that you never stop paying for it.
- People don’t actually read newspapers. They step into them every morning like a hot bath.
- The road is our major architectural form.
- Today each of us lives several hundred years in a decade.
- Today the business of business is becoming the constant invention of new business.
- The price of eternal vigilance is indifference.
- News, far more than art, is artifact.
- When you are on the phone or on the air, you have no body. <!–
- Tomorrow is our permanent address.
- All advertising advertises advertising.
- The answers are always inside the problem, not outside.
- “Camp” is popular because it gives people a sense of reality to see a replay of their lives.
- This information is top security. When you have read it, destroy yourself.
- The specialist is one who never makes small mistakes while moving toward the grand fallacy.
- One of the nicest things about being big is the luxury of thinking little.
- Politics offers yesterday’s answers to today’s questions.
- The missing link created far more interest than all the chains and explanations of being.
- In big industry new ideas are invited to rear their heads so they can be clobbered at once. The idea department of a big firm is a sort of lab for isolating dangerous viruses.
- When a thing is current, it creates currency.
- Food for the mind is like food for the body: the inputs are never the same as the outputs.
- Men on frontiers, whether of time or space, abandon their previous identities. Neighbourhood gives identity. Frontiers snatch it away.
- The future of the book is the blurb.
- The ignorance of how to use new knowledge stockpiles exponentially.
- A road is a flattened-out wheel, rolled up in the belly of an airplane.
- At the speed of light, policies and political parties yield place to charismatic images.
- “I may be wrong, but I’m never in doubt.”